America West names Moses Anshell for advertising contract
AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD
Moses Anshell, previously the advertising agency for America West Group Holdings Corp, has been named agency of record for US Airways Group Inc after the merger of US Airways and America West.
No advertising budget has yet been established for the merged airline, but executives at Moses Anshell said that the contract should be a good one for the company.
US Airways spent an estimated USD20m on advertising while America West's estimated spending was USD10m annually, the Charlotte Business Journal reported.
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