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British Airways chooses BBH to be its advertising agency

British Airways Plc has chosen London, UK-based Bartle Bogle Hegarty (BBH) as its worldwide creative advertising agency.

According to the airline the contract would step into force from 15 November, when the current contract with M&C Saatchi Plc ends. Charles and Maurice Saatchi have reportedly held the account for more than two decades. BBH narrowly lost to Saatchi a decade ago when the agency successfully defended the account.

According to Reuters, the account is one of the most coveted in the advertising industry.

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